More than 350 million people worldwide are living with
diagnosed diabetes, according to The Lancet. The disease, and disease-related
complications, receives considerable media attention in the U.S, but, in fact,
80 percent of diabetes-related deaths occur in low to middle-income countries
outside of the U.S. In these countries, awareness about the severity of the
disease and education about ways to prevent type 2 from developing are less
prominent even though mortality rates are higher.
On Tuesday, I will be covering a session that highlights a
few of the global strategies being employed to give diabetes the attention it
needs to raise public consciousness. I was selected to participate in GBCHealth's Annual Conference as a member of the Social Media Corps- a group of students with interests in global health, nutrition and medicine that will be live tweeting and blogging from the conference. South Africa’s First Lady, Madam Bongi
Ngema-Zuma, who created the Bongi Ngema-Zuma Foundation in July of 2010 will
share what her country is doing to combat rising rates of non-communicable
diseases like diabetes. Madam Bongi Ngema-Zuma has said, “My vision is to see a
South Africa where diabetes ceases to be a killer due to lack of awareness.”
As a health communications concentrator in my public health
studies, I know that awareness is the first step in creating behavior changes.
Awareness is also often the first step in securing funding needed to develop
policy changes and create programs to address the health issue.
And diabetes is a serious health issue in South Africa;
currently 1.5 million South Africans are living with the disease with more than
twice that number at risk for developing the disease in the coming years. Yet,
many are unaware of the disease’s signs or preventative actions. The First Lady
created her Foundation with clear objectives, namely:
·
To increase awareness: That is send out a loud
and clear message locally and globally
·
To collaborate with strategic partners and key
stakeholders involved in diabetes to spread knowledge
·
To empower rural, urban and vulnerable
communities
·
To support training and empowerment of community
health programmes
The First Lady’s foundation has already made great strides
in the past two years but I look forward to learning more about what’s in store
for the Foundation’s future. The foundation has focused on building
partnerships, increasing opportunities for diabetes testing and diagnosis,
convening key stakeholder meetings such as the Diabetes Leadership Forum, and
providing diabetes education to citizens thus far; important steps in building
national awareness.
I have read much about prevention and awareness campaigns
for non-communicable diseases in the U.S. and I couldn’t help but think how
similar some of the tenants of the First Lady of South Africa’s campaign are to
the First Lady of the United States’s Let’s Move
campaign to prevent childhood obesity. Nearly a world apart, but people are
still in need of many of the same tools and resources to make healthy choices
and protect their health. While the barriers may vary across country and
community lines, we can learn much from similar efforts to promote health for
all. I’m looking forward to hearing what Madam Bongi Ngema-Zuma’s Foundation
has in store.





